Learn more about marketing in our latest blogs!

Marketing Trends for 2022 (and how last year’s predictions have held up)

For the past 5 years, we have published a marketing trend report each January to see what is coming up. But not only that, we also look back on the past year's predictions and see how those have held up. We rely on reports, analysis, and stats issued by market...

P as Placement of Marketing Mix: how your clients access your product

Placement is often underrated in the Marketing Mix, and still, it's a very important one. It describes the process of how your clients access your products and services. Finding out the right placements, and experimenting with...

Writing for social media

Writing for social media: everyone does it, right? But when you do it as a business, it’s a little bit more complicated than just posting something that I like. In the business world, writing for social media doesn’t only mean sharing stuff, but also networking...

How to convert more clients at the first consultation? The magic staircase

Convert more clients Build a brilliant product staircase for your business Does it ever happen to you that you had a nice consultation with a client, you spent some time with them but they didn’t sign up for your services or products? There could have been...

Four steps on how to book high-profile people to be your clients, speakers, partners

Book high-profile people To be your clients, speakers, partners In this blog post, we are going to touch these points: What you can achieve by booking high-profile peopleThe method I used to get in touch with Apple, Tesla, Forbes, EconomistThe four steps of the...

Five Hollywood plots every story can be boiled down to

Five Hollywood plots every story can be boiled down to Storytelling ideas with real-life examples No marketing conference is complete without at least one (but usually more) speaker pointing out how important storytelling is in your marketing toolkit. But as we go...

Marketing trends for 2021 (and looking back on my forecast for 2020)

Marketing trends for 2021 (and looking back on my forecast for 2020) To include some accountability I looked back at the predictions I made a year ago and checked how these have held up. Based on trend reports - including the one from the Chartered Institute of...

How to make the most money out of your bio in guest posts (with bio example)

If your “payment” for your work is a bio at the end of the post and links within the article – which is the case in guest posts – you should make this work hard for you. I show you how and give you an easy to follow example. When you write a guest post you obviously...

5 regretfully underused techniques for B2B content marketing

While we experiment with new content marketing tools we shouldn’t forget those good old ones that always work and are a nice change of pace to our content flow. Here I selected those especially suitable for B2B marketing. #1 Challenge your leads This is a great tool...

“It was awesome!” – How to maximise the power of testimonials

Sitting at the counter at Three being served by a very eager assistant, I had to stop him just to take a photo of this signboard behind him (and the very same board hangs behind each assistant). A very good way of suggesting that I made a good decision sitting here to...

Demonstrate the benefits: how to use powerful picture-words

Well, women all know the feeling before waxing – the main wish is to get through it as rapidly as we can, with as little pain as we can. And this is what this billboard promises with the very clever use of “on and off”- instead of saying it will be fast and painless....

5+1 things editors don’t tell you

Not because it is a secret but because they are so overwhelmed by pitches and emails and their daily work that they don’t have the time to tell you this. Having written for various magazines for 5 years, and having pitched successfully many others including Forbes, I...

Books for commuters – how to target your audience

This ad targets a very specific audience; those who spend 20-40 minutes commuting on the tube and would need some entertainment during this time. It is clearly articulated in the ad that it is going to be short, and both the copy and the picture makes the impression...

This is how we create – reinforce your mission through your whole communication

IKEA is often cited in marketing blogs for its marketing solutions and the legendary catalogue which many of us can hardly wait for. This time I’d like to point out how they inject the essence of their mission during the whole customer experience. This time in the...

Five things I learnt from my kids about marketing

Probably none of the books about raising a child talk about how in fact parts of this procedure are like convincing your leads to buy from you. But while you can always bin the bad leads, and look for new ones, well…with kids all is left is to try harder. Concise and...

“Oh, did you tap by mistake? It happens.” the most creative mobile ads from the past few years

The companies who bother to optimise banner ads for mobile, usually do this by taking off some of the text and adapt the scale. But this is only technical responsivity and doesn't maximize the full potential of mobile ads. I show you a few exciting examples where the...

What does it cost – how to communicate the price?

Price is always a crucial part of any marketing communication, there is a pressure on the writer that this is the point where the deal will make it or break it. While actually, this shouldn’t be the only point, it is admittedly a delicate issue we should have a closer...

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