This ad targets a very specific audience; those who spend 20-40 minutes commuting on the tube and would need some entertainment during this time. It is clearly articulated in the ad that it is going to be short, and both the copy and the picture makes the impression...
IKEA is often cited in marketing blogs for its marketing solutions and the legendary catalogue which many of us can hardly wait for. This time I’d like to point out how they inject the essence of their mission during the whole customer experience. This time in the...
Probably none of the books about raising a child talk about how in fact parts of this procedure are like convincing your leads to buy from you. But while you can always bin the bad leads, and look for new ones, well…with kids all is left is to try harder. Concise and...
The companies who bother to optimise banner ads for mobile, usually do this by taking off some of the text and adapt the scale. But this is only technical responsivity and doesn't maximize the full potential of mobile ads. I show you a few exciting examples where the...
#1 Disclosure: I am not at all an expert on Twitter and Instagram, in fact, I didn’t have too much to do with these channels, but for a new project it was impossible to ignore it (and it is generally impossible to ignore these). So I opened my accounts and searched...
Price is always a crucial part of any marketing communication, there is a pressure on the writer that this is the point where the deal will make it or break it. While actually, this shouldn’t be the only point, it is admittedly a delicate issue we should have a closer...