MAKE AN IMPACT ON YOUR PROFILE AND PROFIT

Your marketing director
without the overhead costs

Get a 6/12-month I.M.P.A.C.T. marketing plan so that you know WHAT you do in your marketing, WHY you’re doing it, and HOW it will get you to your goals.

Fresh and brilliant ideas

New perspective

A safe plan to follow

Confidence

Predictable growth

Measurable results

Switch hope marketing to I.M.P.A.C.T marketing

You’ve been around for a while with clients recommending you to others.

You have tried some marketing tools and tactics but you’re not sure if these worked or not. You feel a bit stuck when it comes to marketing.

With an I.M.P.A.C.T Marketing Plan (for 6 or 12 months) you’ll have no more ad hoc campaigns and last-minute actions.

What is I.M.P.A.C.T marketing strategy planning?

Marketing is not only about communication (even if it’s a crucial part of it). It’s about meeting customers where they are and being the obvious choice for them.

Ideal client profiles

Everything starts with your client, so during the session, we identify the profiles of your ideal customers (who are that, what do they want, what are their pain points etc?).

Market Niche

We’ll work on your power positioning so that you’ll be the obvious choice for your ideal client. We describe your ideal client avatars based on your previous customers and strength. We put together a SWOT table for your business.

Pricing

Being the obvious choice and having high demand mean higher fees. We’ll look at your offerings and set up staircase pricing from entry to premium and recurring levels.

Acquisition

We make sure the right prospects know about your service and your offers and you have a steady pipeline of leads. We put together the ideal mix of organic and paid tools in digital marketing and offline marketing. we’ll explain to you the best way to advertise for free or low cost with the highest conversion. We’ll plan account-based marketing to help you get more business with existing clients.

Communication/Content

We plan the whole communication: clear messages and re-usable content pieces that make you the talk of the town. We talk about SEO and put together a content calendar for your social media and blog. We also look at the press coverages you can apply for.

Timing and Tracking

To make sure you know what works and what doesn’t, we set up a tracking system, milestones, and key performance indicators. You’ll leave with an action plan including timing. You can use this tool for years to plan and adjust your marketing strategy. 

Find out how I.M.P.A.C.T strategy works

Give me 15 minutes and I explain how the I.M.P.A.C.T Marketing Strategy could work for your business. You will look at your marketing differently and understand how it works. It’s not a sales call (I wouldn’t have time for sales in 15 minutes anyway).

What can I expect before the consultation?

We start with a Diagnosis Session before the consultation to find out what has been done so far, where your business is now and what your goals are.

In the next phase, we research your company (1), your industry (2), and your audience (3), and come to the consultation with breakthrough proposals you have never thought of.

At the full-day consultation, we cover all the points of I.M.P.A.C.T and you’ll leave with a detailed action plan (for 6 or 12 months) on what to offer to whom, what message to use an how to get that message in front of the right people.

Monthly marketing mentoring to make sure you put things into practice, and get result out of them.

AFTER CONSULTATION

What you get out of it:

A detailed action plan for your marketing

FITS YOUR MARKETING BUDGET (EVEN IF IT’S LIMITED)

FITS YOUR HUMAN RESOURCES (EVEN IF IT’S SCARCE)

BUDGET AND TIMING PLAN

KEY PERFORMANCE INDICATORS FOR TRACKING

ONGOING MARKETING MENTORING

Portfolio

How we have made an impact

These are just a few examples of our portfolio. Over 20 years we have worked in 17 industries, across 23 countries, and could talk endlessly about our projects:)

 

FINTECH COMPANY PROVIDING SOFTWARE FOR FINANCIAL ADVISERS

Goal: to increase the number of leads and the retention

The winning strategy

  • The combination of a landing page, content and paid ads increased the number of demos by 31% in 6 months.
  • Email series to those who watched the demo increased conversion by 37%.
  • Educational webinars, and a client tester program increased retention by 22% vs the previous year.

Result:

An increae of the number of demos by 31%, the conversion rate by 37% and retention by 22%

LARGE INSURANCE COMPANY LAUNCHED ONLINE PENSION INSURANCE

Goal: to launch the first online pension insurance

The winning strategy

  • 60,000 targeted people surveyed on what people think of their future.
  • Results covered in the press with very high coverage.
  • A targeted email and paid ad campaign (Facebook and Google) reaching a 300% ROI.

Results:

300% Return on Investment on online pension insurance.

SALES FUNNEL FOR AN ACCOUNTANCY

Goal: to have better clients who plan for the future, and increase the basket value of each client.

The winning strategy

  • Building an email database offering them a book on how to build a saleable business. 
  • Creating a paid workshop with the accountants, where participants could sign up for a year. 
  • As a VIP product monthly business planning mentoring was added as a yearly premium membership.

Result:

They doubled their profit and could grow the size of the business and had much better, bigger clients.

ONLINE COURSE FOR A PHOTOGRAPHER

Goal: to establish and sell a new product for a food photographer after she lost her income in Covid19

The winning strategy

  • We built an email database of 6,000 people in 2 weeks using a lead magnet and email referral campaign.
  • With an email campaign we offered a 4-week online gastrophoto course for people.
  • Uploading the database to Facebook, we could target lookalike audiences and run effective campaigns on Facebook.
  • We sold 263 courses, £50 each.

Result:

Raising £13,150 in a month for a client who lost all her source of income. She still has the database and can go on selling them upsell products.

Meet our Founder:

Timea Kadar

“I love marketing. I have been working in it for more than 20 years and it has never let me down. When planned and implemented correctly, it ALWAYS works. (I wouldn’t be here otherwise.)

We’d love to put this experience and passion into your company, and work as your Marketing Director. (Without the overhead costs.)

You’ll know that the money and time you spend on marketing takes your businesses into the right direction. (And marketing activities reinforce each other.)”

Experience

MARKETING/CREATIVE DIRECTOR
▶️ Aegon Insurance
▶️ Erste Investment Banking
▶️ Bluecoat Fintech SAAS

▶️ Reader’s Digest Trusted Brands

MARKETING CONSULTANT

▶️ Marketing planning, mentoring and training clients in several industries including finance, construction, software, childcare, healthcare, elderly care, construction, and professional services. 

AUTHOR

▶️ The USP is You – Build your personal brand

▶️ Your Story – 66 ideas for business storytelling

Education and Public Speaking

NORTHUMBRIA UNIVERSITY & LONDON MARKETING ACADEMY
▶️ Lecturer

LONDON BUSINESS SOCIETY
▶️ Director and Content Curators

PREVIOUS SPEAKING GIGS
▶️ ACS International School
▶️ WorkLife Central
▶️ Women in Business, NatWest Bank
▶️ Digital Edge, Metro Bank
▶️ London Marketing Club, Tesla
▶️ London Marketing Club, Apple
▶️ Digital Travel Summit, County Hall
▶️ Storytelling for startups, Google Campus
▶️ Digital Marketing Innovation Summit, ExCel

Awards and Recognitions

WINNER OF BEST MARKETING CONSULTANCY IN LONDON
▶️ Content Creator Awards

WINNER OF BEST IN INBOUND MARKETING IN LONDON
▶️ Business Innovator Awards

SHORTLISTED FOR BEST EVENTS PROGRAM OF THE YEAR
▶️ Brand Management and Reputation Awards, Citywealth Leaders

GET IN TOUCH

Let’s make an impact.

We don’t want to push you into another vague magic method. Let’s schedule a 15-minute call which is only about how I.M.P.AC.T marketing strategy works. (It’s not a sales call.)

2 + 5 =

EMAIL

tk@franciscooper.com

testimonals

What really matters is what our clients say.

“Timea exhibits an open mind, fast-thinking, excellent adaptive skills and experience with broad audience marketing. She recognises good ideas and potential in people, in opportunities, and in marketing strategy.

Diane Curry

Global Creative Director, Reader's Digest Trusted Brands

Timea is smart, creative and hard-working. She is one of the most seasoned digital professionals in our market, and one of the great creative content creators I know. When we worked together her regional team produced outstanding creatives that travelled across the globe.

Katalin Kos

Head of Digital and Commercial Insights, Nordea Bank

“Timea supported me all along the way and she even produced an extra training video for me solely to deal with a query I had. She paced the course perfectly to fit in with busy working days. As a direct result of Timea’s training, I made a connection with my dream client.”

 

Anne Wong

Trademark Attorney, MW Trade Marks

“Over the past couple of years, we’ve been working together on numerous projects and Timea has helped bring our brand projects to life with a unique voice and messaging. I want to thank Timea for going the extra mile with her research and writing that means we can offer an all-round brand experience for our clients. She is dedicated, insightful and creative. She’s also great fun to work with.”

Caroline Somer

Brand Consultant, Somer Design

Find out how I.M.P.A.C.T strategy works

Give me 15 minutes and I explain how the I.M.P.A.C.T Marketing Strategy could work for your business, and how much it would cost. It’s not a sales call (I wouldn’t have time for sales in 15 minutes anyway).