P as Placement of Marketing Mix: how your clients access your product
Placement is often underrated in the Marketing Mix, and still, it’s a very important one. It describes the process of how your clients access your products and services. Finding out the right placements, and experimenting with new ones can help you reach out to new audiences, and maximise profits.
We’ll cover the below placement structures:
- Manufacturer (product or service)
- Distributor
- Aggregator
- Franchise
- Bricks and mortar
- Bricks and clicks
- Nickel and dime
- MLM
- Consultant, trainer
- Software as a Service (SaaS)
- Membership
- Affiliate