P as Placement of Marketing Mix: how your clients access your product

Placement is often underrated in the Marketing Mix, and still, it’s a very important one. It describes the process of how your clients access your products and services. Finding out the right placements, and experimenting with new ones can help you reach out to new audiences, and maximise profits.

We’ll cover the below placement structures:

  • Manufacturer  (product or service)
  • Distributor 
  • Aggregator
  • Franchise
  • Bricks and mortar
  • Bricks and clicks
  • Nickel and dime
  • MLM
  • Consultant, trainer
  • Software as a Service (SaaS)
  • Membership
  • Affiliate

Listen to the episode below:

Sales funnel vs Customer Path

People hate to be through into a funnel and pushed through it. But what is the customer path?

Casual phase -> Connected phase -> Commitment -> Convinced

Listen to this episode and you will find out how to take your customer by the hand and walk alongside them on the path.