Profit and Gloss Blog
Marketing know & how for entrepreneurs
TikTok: the new marketing heaven
With more than 800 million active users Worldwide, TikTok is the newest trend in social media and one of the most popular social apps among teenagers, but not only! Since its inception in 2018, TikTok has evolved from a video-creation app solely meant for users...
How to be successful on Instagram even without beautiful content (an opportunity for professional services too)
If you are in professional services like me, maybe using Instagram effectively and creating intriguing posts to attract more followers is a real challenge. This is exactly why, in this blog post, I will show how Francis Cooper has successfully rebranded its...
Writing for social media
Writing for social media: everyone does it, right? But when you do it as a business, it’s a little bit more complicated than just posting something that I like. In the business world, writing for social media doesn’t only mean sharing stuff, but also networking...
How to write high-converting landing pages?
Writing an effective landing page has its rules. A good landing page, actually, goes beyond simply creating and designing something that “looks good”. It's much more a conversation with the reader we have to understand what customers think and be able to reflect...
How to convert more clients at the first consultation? The magic staircase
Convert more clients Build a brilliant product staircase for your business Does it ever happen to you that you had a nice consultation with a client, you spent some time with them but they didn’t sign up for your services or products? There could have been...
![LEAD LinkedIn Strategy [video + article]](https://franciscooper.com/wp-content/uploads/2021/02/LinkedInSrategy-1-400x250.png)
LEAD LinkedIn Strategy [video + article]
LEAD LinkedIn Strategy That brings you business What are the main LinkedIn user types, what to do to be seen as a leader on LinkedIn and to get leads out of it, how to build a strategy that you can easily follow? In this post, we are going to answer all these...
Four steps on how to book high-profile people to be your clients, speakers, partners
Book high-profile people To be your clients, speakers, partners In this blog post, we are going to touch these points: What you can achieve by booking high-profile peopleThe method I used to get in touch with Apple, Tesla, Forbes, EconomistThe four steps of the...
Five Hollywood plots every story can be boiled down to
Five Hollywood plots every story can be boiled down to Storytelling ideas with real-life examples No marketing conference is complete without at least one (but usually more) speaker pointing out how important storytelling is in your marketing toolkit. But as we go...
Marketing trends for 2021 (and looking back on my forecast for 2020)
Marketing trends for 2021 (and looking back on my forecast for 2020) To include some accountability I looked back at the predictions I made a year ago and checked how these have held up. Based on trend reports - including the one from the Chartered Institute of...
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