Profit and Gloss Blog
Marketing know & how for entrepreneurs
The Product Staircase
Has it ever happened to you that you had a nice consultation with a client and they didn’t sign up for your services or product? There could be several reasons for that. But one of the reasons could be that they were not ready to buy the service/product yet. This is...
Writing for social media
Writing for social media: everyone does it, right? But when you do it as a business, it’s a little bit more complicated than just posting something that I like. In the business world, writing for social media doesn’t only mean sharing stuff, but also networking...
Marketing Trends for 2022 (and how last year’s predictions have held up)
For the past 5 years, we have published a marketing trend report each January to see what is coming up. But not only that, we also look back on the past year's predictions and see how those have held up. We rely on reports, analysis, and stats issued by market...
P as Placement of Marketing Mix: how your clients access your product
Placement is often underrated in the Marketing Mix, and still, it's a very important one. It describes the process of how your clients access your products and services. Finding out the right placements, and experimenting with...
Sales funnel vs Customer Path
People hate to be through into a funnel and pushed through it. But what is the customer path? Casual phase -> Connected phase -> Commitment -> Convinced Listen to this episode and you will find out how to take your customer by the hand and walk alongside them...
A snapshot of your marketing – SWOT analysis
SWOT analysis (an acronym of Strength, Weaknesses, Opportunities, and Threats) )has been in use since 1952! And it still works. Such a great tool to give us a snapshot about your business, your marketing. It's always part of the strategies planning and reviews, and I...
How to find out if a launch idea is good – 3P Diagram
How to find out if you should go ahead with a new launch idea or not. In this episode, we will talk about the 3P diagram, that will help you to make a decision. It's about passion, profitability, and problem-solving. Short: anything you do in your business needs to...
Marketing Mix: 4Ps
This is ConvertX Radio, with episodes on actionable marketing tips and explanations. To get you closer to your client. This episode goes back to the basics: the 4Ps of the marketing mix. - I hear business owners worry about which social media channels to use before...
TikTok: the new marketing heaven
With more than 800 million active users Worldwide, TikTok is the newest trend in social media and one of the most popular social apps among teenagers, but not only! Since its inception in 2018, TikTok has evolved from a video-creation app solely meant for users...
How to be successful on Instagram even without beautiful content (an opportunity for professional services too)
If you are in professional services like me, maybe using Instagram effectively and creating intriguing posts to attract more followers is a real challenge. This is exactly why, in this blog post, I will show how Francis Cooper has successfully rebranded its...
MARKETING LOVE LETTERS EVERY FRIDAY
Every Friday I send a Marketing Love Letter packed with marketing wins, losses and lessons. It’s not a newsletter but a conversation with my lovely readers. They regularly get back to me with compliments like “To say that it was helpful is an understatement.” or “You should publish a book and include these.”
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