5 regretfully underused techniques for B2B content marketing
While we experiment with new content marketing tools we shouldn’t forget those good old ones that always work and are a nice change of pace to our content flow. Here I selected those especially suitable for B2B marketing. #1 Challenge your leads This is a great tool...
“It was awesome!” – How to maximise the power of testimonials
Sitting at the counter at Three being served by a very eager assistant, I had to stop him just to take a photo of this signboard behind him (and the very same board hangs behind each assistant). A very good way of suggesting that I made a good decision sitting here to...
Demonstrate the benefits: how to use powerful picture-words
Well, women all know the feeling before waxing – the main wish is to get through it as rapidly as we can, with as little pain as we can. And this is what this billboard promises with the very clever use of “on and off”- instead of saying it will be fast and painless....
5+1 things editors don’t tell you
Not because it is a secret but because they are so overwhelmed by pitches and emails and their daily work that they don’t have the time to tell you this. Having written for various magazines for 5 years, and having pitched successfully many others including Forbes, I...
Books for commuters – how to target your audience
This ad targets a very specific audience; those who spend 20-40 minutes commuting on the tube and would need some entertainment during this time. It is clearly articulated in the ad that it is going to be short, and both the copy and the picture makes the impression...
This is how we create – reinforce your mission through your whole communication
IKEA is often cited in marketing blogs for its marketing solutions and the legendary catalogue which many of us can hardly wait for. This time I’d like to point out how they inject the essence of their mission during the whole customer experience. This time in the...
Five things I learnt from my kids about marketing
Probably none of the books about raising a child talk about how in fact parts of this procedure are like convincing your leads to buy from you. But while you can always bin the bad leads, and look for new ones, well…with kids all is left is to try harder. Concise and...
“Oh, did you tap by mistake? It happens.” the most creative mobile ads from the past few years
The companies who bother to optimise banner ads for mobile, usually do this by taking off some of the text and adapt the scale. But this is only technical responsivity and doesn't maximize the full potential of mobile ads. I show you a few exciting examples where the...
How I got 1,000 free Twitter and Instagram followers respectively in 30 days (and why some expert tips suck)
#1 Disclosure: I am not at all an expert on Twitter and Instagram, in fact, I didn’t have too much to do with these channels, but for a new project it was impossible to ignore it (and it is generally impossible to ignore these). So I opened my accounts and searched...
What does it cost – how to communicate the price?
Price is always a crucial part of any marketing communication, there is a pressure on the writer that this is the point where the deal will make it or break it. While actually, this shouldn’t be the only point, it is admittedly a delicate issue we should have a closer...