Convert more clients Build a brilliant product staircase for your business Does it ever happen to you that you had a nice consultation with a client, you spent some time with them but they didn’t sign up for your services or products? There could have been...
![LEAD LinkedIn Strategy [video + article]](https://franciscooper.com/wp-content/uploads/2021/02/LinkedInSrategy-1-400x250.png)
LEAD LinkedIn Strategy That brings you business What are the main LinkedIn user types, what to do to be seen as a leader on LinkedIn and to get leads out of it, how to build a strategy that you can easily follow? In this post, we are going to answer all these...
Book high-profile people To be your clients, speakers, partners In this blog post, we are going to touch these points: What you can achieve by booking high-profile peopleThe method I used to get in touch with Apple, Tesla, Forbes, EconomistThe four steps of the...
Five Hollywood plots every story can be boiled down to Storytelling ideas with real-life examples No marketing conference is complete without at least one (but usually more) speaker pointing out how important storytelling is in your marketing toolkit. But as we go...
Marketing trends for 2021 (and looking back on my forecast for 2020) To include some accountability I looked back at the predictions I made a year ago and checked how these have held up. Based on trend reports - including the one from the Chartered Institute of...
Make your out of office messages work for you Five creative ideas Your out of office message is probably the most hard-working colleague you have ever had: diligently answers all messages right away. It reaches the sender when their attention is high, as they have...
![Five misbelieves that you always hear about LinkedIn [and the truth]](https://franciscooper.com/wp-content/uploads/2020/12/LinkedIn-2-400x250.png)
Five urban legends about LinkedIn And the cold hard truth There are several urban legends, tips, and word of mouth knowledge that is passed on about how LinkedIn works. And I'm the last to say I know better. What I can say though is that I tried and tested, several...
If your “payment” for your work is a bio at the end of the post and links within the article – which is the case in guest posts – you should make this work hard for you. I show you how and give you an easy to follow example. When you write a guest post you obviously...
While we experiment with new content marketing tools we shouldn’t forget those good old ones that always work and are a nice change of pace to our content flow. Here I selected those especially suitable for B2B marketing. #1 Challenge your leads This is a great tool...
Sitting at the counter at Three being served by a very eager assistant, I had to stop him just to take a photo of this signboard behind him (and the very same board hangs behind each assistant). A very good way of suggesting that I made a good decision sitting here to...
Well, women all know the feeling before waxing – the main wish is to get through it as rapidly as we can, with as little pain as we can. And this is what this billboard promises with the very clever use of “on and off”- instead of saying it will be fast and painless....
Not because it is a secret but because they are so overwhelmed by pitches and emails and their daily work that they don’t have the time to tell you this. Having written for various magazines for 5 years, and having pitched successfully many others including Forbes, I...