The Product Staircase

Has it ever happened to you that you had a nice consultation with a client and they didn’t sign up for your services or product? There could be several reasons for that. But one of the reasons could be that they were not ready to buy the service/product yet. This is...

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Sales funnel vs Customer Path

Sales funnel vs Customer Path

People hate to be through into a funnel and pushed through it. But what is the customer path? Casual phase -> Connected phase -> Commitment -> Convinced Listen to this episode and you will find out how to take your customer by the hand and walk alongside them...

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Marketing Mix: 4Ps

Marketing Mix: 4Ps

This is ConvertX Radio, with episodes on actionable marketing tips and explanations. To get you closer to your client. This episode goes back to the basics: the 4Ps of the marketing mix. - I hear business owners worry about which social media channels to use before...

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TikTok: the new marketing heaven

TikTok: the new marketing heaven

With more than 800 million active users Worldwide, TikTok is the newest trend in social media and one of the most popular social apps among teenagers, but not only!  Since its inception in 2018, TikTok has evolved from a video-creation app solely meant for users...

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Writing for social media

Writing for social media

Writing for social media: everyone does it, right? But when you do it as a business, it’s a little bit more complicated than just posting something that I like. In the business world, writing for social media doesn’t only mean sharing stuff, but also networking...

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How to write high-converting landing pages?

How to write high-converting landing pages?

Writing an effective landing page has its rules. A good landing page, actually, goes beyond simply creating and designing something that “looks good”. It's much more a conversation with the reader we have to understand what customers think and be able to reflect...

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Profit and Gloss Blog Marketing know & how for entrepreneurs MARKETING LOVE LETTERS EVERY FRIDAY Every Friday I send a Marketing Love Letter packed with marketing wins, losses and lessons. It's not a newsletter but a conversation with my lovely readers. They...

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