Learn more about marketing in our latest blogs!

Marketing Trends for 2022 (and how last year’s predictions have held up)

For the past 5 years, we have published a marketing trend report each January to see what is coming up. But not only that, we also look back on the past year's predictions and see how those have held up. We rely on reports, analysis, and stats issued by market...

P as Placement of Marketing Mix: how your clients access your product

Placement is often underrated in the Marketing Mix, and still, it's a very important one. It describes the process of how your clients access your products and services. Finding out the right placements, and experimenting with...

Writing for social media

Writing for social media: everyone does it, right? But when you do it as a business, it’s a little bit more complicated than just posting something that I like. In the business world, writing for social media doesn’t only mean sharing stuff, but also networking...

How to convert more clients at the first consultation? The magic staircase

Convert more clients Build a brilliant product staircase for your business  Does it ever happen to you that you had a nice consultation with a client, you spent some time with them but they didn’t sign up for your services or products? There could have been...

Four steps on how to book high-profile people to be your clients, speakers, partners

Book high-profile people To be your clients, speakers, partners In this blog post, we are going to touch these points: What you can achieve by booking high-profile peopleThe method I used to get in touch with Apple, Tesla, Forbes, EconomistThe four steps of the...

Five Hollywood plots every story can be boiled down to

Five Hollywood plots every story can be boiled down to Storytelling ideas with real-life examples No marketing conference is complete without at least one (but usually more) speaker pointing out how important storytelling is in your marketing toolkit. But as we go...

Marketing trends for 2021 (and looking back on my forecast for 2020)

Marketing trends for 2021  (and looking back on my forecast for 2020) To include some accountability I looked back at the predictions I made a year ago and checked how these have held up. Based on trend reports - including the one from the Chartered Institute of...

How to make the most money out of your bio in guest posts (with bio example)

If your “payment” for your work is a bio at the end of the post and links within the article – which is the case in guest posts – you should make this work hard for you. I show you how and give you an easy to follow example. When you write a guest post you obviously...
How to write high-converting landing pages?

How to write high-converting landing pages?

Writing an effective landing page has its rules. A good landing page, actually, goes beyond simply creating and designing something that “looks good”. It's much more a conversation with the reader we have to understand what customers think and be able to reflect...

read more

Profit and Gloss Blog Marketing know & how for entrepreneurs MARKETING LOVE LETTERS EVERY FRIDAY Every Friday I send a Marketing Love Letter packed with marketing wins, losses and lessons. It's not a newsletter but a conversation with my lovely readers. They...

read more
LEAD LinkedIn Strategy [video + article]

LEAD LinkedIn Strategy [video + article]

LEAD LinkedIn Strategy That brings you business What are the main LinkedIn user types, what to do to be seen as a leader on LinkedIn and to get leads out of it, how to build a strategy that you can easily follow? In this post, we are going to answer all these...

read more
Five Hollywood plots every story can be boiled down to

Five Hollywood plots every story can be boiled down to

Five Hollywood plots every story can be boiled down to Storytelling ideas with real-life examples No marketing conference is complete without at least one (but usually more) speaker pointing out how important storytelling is in your marketing toolkit. But as we go...

read more